FAQs

Frequently Asked Questions

Here's some of the most frequently asked questions about Mighty Mix Dog Food, we hope they help. If there is a question you have that is not answered here, feel free to get in touch. You can ask us questions via our Facebook page or contact your local Mighty Mix franchisee.

Does Mighty Mix Dog Food meet AAFCO recommendations?

The Mighty Mix Dog Food Biscuit range and Mighty Mix Dog Roll are approved as formulated to meet AAFCO nutritional requirements for all life stages - from puppies to older dogs. This means the product can be fed as a complete diet and will provide 100% of your dog’s nutritional needs. The Mighty Mix Frozen Concentrate is classified as a high energy supplement feed due to the percentage of fat it contains.

Who is your AAFCO approved by?

Our AAFCO testing is performed by Image Holdings Ltd who are long standing suppliers of ingredients and technical advice to the New Zealand Petfood industry. They review the analytical data presented to them to verify AAFCO compliance.

Are your products ‘nutritionally complete’ or AAFCO approved?

The Biscuit Range and Dog Roll are approved as formulated to meet AAFCO nutritional requirements for all life stages. This means the product can be fed as a total diet and will provide 100% of your dog’s nutritional needs. The Frozen Concentrate is a high energy supplement feed due to the high level of fat that it contains.  All other aspects of this product are formulated to meet AAFCO nutritional requirements.

Are your products suitable for dogs with allergies like dry flaky skin around the eyes and hot spots on the chest?

Yes, our products are suitable, we would recommend the Mighty Mix Frozen Concentrate because it contains salmon and a lower percentage of cereal.

Do Mighty Mix Dog Food products contain by-products?

Yes, all Mighty Mix products contain by-products which are rich in natural vitamins and minerals essential to the dog’s nutritional requirements.

The by-products we use are sourced from New Zealand processing plants that solely process human consumption meats. This means that the animals for slaughter have to be healthy and free from medications – and they need to have passed veterinary checks prior to slaughter. Our meat sources are also specific to only the animals listed on our packaging.

What texture is the Frozen Concentrate?

Mighty Mix Frozen Concentrate is a free-flow product.

Are there carbohydrates in Mighty Mix Frozen Concentrate?

Carbohydrates are commonly found in most everyday foods such as vegetables, grains and cereals. As wholegrain cereals are an ingredient in our products they are not carbohydrate free but the Mighty Mix Frozen Concentrate is very low in carbohydrates due to the lower cereal addition rate.

Does Mighty Mix Dog Food contain cereal?

We do not use cereals as a bulking agent or ‘filler’; instead we use the wholegrain for the goodness it can provide. The outer grain is a natural source of Vitamin B, the fibre helps condition the bowel, which helps to keep your dog healthy. The inner part of the cereal is a natural source of Vitamin E.

If you are looking for a low cereal option the Mighty Mix Frozen Concentrate contains less than 13% wholegrain cereal which is very low compared to most dry commercial dog foods. When combined with salmon, green-lipped mussel and kelp, which are all great for skin irritations, we find that many dogs with allergies do well on this product.

Do your products contain chemicals?

No Might Mix Dog Food products do not contain chemicals.

Does Mighty Mix Frozen Concentrate include Chicken?

There are trace amounts of Chicken in the meat and fat used in Mighty Mix Frozen Concentrate.

Can you explain what ‘concentrated’ means with regard to Mighty Mix Frozen Concentrate?

We use the term ‘concentrate’ to show that the product does not contain any fillers or bulkers and is 100% nutritional. It is also used in terms of the whole food extracts used, which mean a small amount contains concentrated nutrients. 

Can you tell me if the Mighty Mix Dog Food Biscuits are baked or prepared in some other way? I am hoping they are not cooked as this would denature the omega oils.

Yes, Mighty Mix Dog Biscuits are cooked but we use an omega that is not damaged by the cooking process. If you are looking for a product that isn’t cooked then we would suggest you try our Mighty Mix Frozen Concentrate, or supplementing with our Mighty Mix Mussel Tonic.

Is the Mighty Mix Frozen Concentrate cooked?

The Mighty Mix Frozen Concentrate is a raw product, meaning it has not been through a cooking process, however some ingredients used have been cooked.

How long does Mighty Mix Frozen last in the freezer?

We date stamp the product on the day of manufacture and guarantee a 12 month shelf life.  We would recommend that the product is consumed prior to that date.

Do Mighty Mix Dog Food products contain corn?

No, Mighty Mix Dog Food products do not contain corn.

Why would my dog be eating grass?

Your dog is possibly not feeling well. This is a normal process. They do it deliberately to make themselves sick.

What are edible grade meats?

Meats destined for human consumption.

What type of fats are used in the Mighty Mix Frozen Concentrate and how much?

Fat is the most digestible form of energy for dogs which is why Mighty Mix Dog Food uses fat as the main source of energy for the Mighty Mix Frozen Concentrate– a high energy supplement feed. Fat in the Mighty Mix Frozen Concentrate is from meat sources and makes up on average 53% of the as-fed product.

Can you give me the fat and protein content of the Mighty Mix Frozen Concentrate?

The Mighty Mix Frozen Concentrate is designed to be a high energy supplement feed. The protein in the Frozen Concentrate is (on average) 25%, the fat (on average) is 53%. To view the complete analysis download the PDF under Mighty Mix Frozen Concentrate.

Why is the product frozen? Are there any problems with feeding frozen food?

The Mighty Mix Frozen Concentrate product is frozen because this is the best way to keep the raw meats and fish fresh. While you can thaw the product prior to feeding, you do not need to. Your dog should have no problems with eating the product frozen. We do not cook, nor recommend cooking, the product as this would reduce the vitamin and mineral levels.

Do you warm or cook Mighty Mix Frozen Concentrate before feeding?

You can warm or thaw the Mighty Mix Frozen Concentrate but we don’t recommend cooking it as it will destroy the vitamins in the product. Be careful when warming or thawing the product as it contains raw meats and fish which can go off easily thus in warmer climates it is advisable to only leave it out for a maximum of 2 hours. The product can also be fed direct from your freezer in an unthawed state.

I thought that dogs could not have garlic because it is toxic like onions?

While onions and garlic are from the same ‘family’ the levels of the toxin found in garlic is minute and is therefore not toxic to dogs. Garlic is traditionally known as a blood purifier and an immune stimulant that all animals can benefit from. Onions have a very high toxicity level and you should never feed it to your pets.

Is the amount of glucosamine through regular daily feeding sufficient without giving a supplement? Does Mighty Mix contain the shells of mussels, as this is a natural source of glucosamine?

All Mighty Mix Dog Food products contain freeze dried green-lipped mussels which is high in glucosamine and useful for the treatment of arthritis, poor joint mobility, skin inflammation, connective tissue repair, cartilage maintenance and impact related injuries, however the shells of the mussels are not included.

The glucosamine levels in their normal diet should be enough for your dog at any life stage, however, you will know the condition of your dog so if you feel his or her condition would benefit from a supplement you could try our Mighty Mix Mussel Tonic.

How and what gluten is used in Mighty Mix Dog Food?

Mighty Mix products are not gluten free as they contain wholegrain cereal. The outer grain fibre of the cereal is a natural source of vitamin B. The very inner kernel of the mixed cereal is a natural source of vitamin E which is a gluten product. If you are looking for a low cereal product then you could try the Mighty Mix Frozen Concentrate.

Over the last couple of months (colder months) the elder dog has lost a lot of weight due to muscle wastage. He has recently had issues with his hips, which are going to be ongoing. So, we are looking at changing his diet to help maintain his weight and muscles. What Mighty Mix product do you suggest?

The Mighty Mix Frozen Concentrate is high in energy so will help your dog gain some more weight, however to maintain his weight and muscles, we would alternate with the Mighty Mix Dog Food Nourish Biscuit which is higher in protein and lower in energy. Once his weight is at a good level, feed the Mighty Mix Nourish Biscuit only. To help with his hip/joint problems you could also try the Mighty Mix Mussel Tonic.

Is the food of human quality and are human grade ingredients used?

The meat products we use are sourced only from New Zealand processing plants that solely process human consumption meats. This means that the animals for slaughter have to be healthy and free from medications – and they need to have passed veterinary checks prior to slaughter. However, this does not mean that they are fit for human consumption and we do not recommend that you eat them. 

My dog has an irritable bowel; could you recommend what I should be feeding?

Mighty Mix Frozen Concentrate is ideal for this situation. We recommend you keep your dog off any dry food, including biscuits.

Why does the Mighty Mix Frozen Concentrate look like white fat when it is broken apart?

We use a blending process similar to making sausages. When you open up a raw sausage it looks all white, yet you know it contains meat. We use the same blending process to keep firm the soft meats and salmon to produce the white pallets sometimes found in Mighty Mix Frozen Concentrate.

What meats are included in Mighty Mix?

The Mighty Mix Dog Biscuits contain beef and mutton meat meal. The Mighty Mix Frozen Concentrate contains beef, mutton and pork fat trim as well as raw salmon. The Mighty Mix Dog Roll contains beef, mutton and pork. 

If the Mighty Mix Nourish Biscuit contains a higher portion of natural ingredients than Family Biscuits and Large Dog Biscuits, why wouldn’t you feed Nourish Biscuits instead?

The Mighty Mix Nourish Biscuit is our most concentrated biscuit formula. It is specially designed for when your dog needs a pick me up. The extra micro-nutrients in Nourish Dog Biscuits help provide a boost to your dog's nutrition. It is great for dogs who have trouble maintaining their weight, are trying to lose weight, recovering from illness or surgery, pregnant or lactating dogs, puppies, and elderly dogs. However, your dog does not necessarily need this higher level of nutrients all of the time and the average dog should thrive on the Family Biscuit or Large Dog Biscuit.

Why would my dog have gone off the Mighty Mix Frozen Concentrate?

We generally find that the problem is simply over feeding, as the Frozen Concentrate is a highly concentrated feed. Dogs are individuals - they come in all shapes and sizes e.g. fat or thin, hungry or picky. Each dog has their own needs and our feeding guides are only a starting point to work from. 

Something that is worth a go is that if you are currently feeding the product in a thawed state then try feeding it frozen, or if you are feeding the product frozen then try feeding it thawed.


Also check how you are storing the Mighty Mix Frozen Concentrate. If the product has been left to defrost or if is not stored correctly the product may have gone off, which could be a reason for the dog not eating it. 

Do any of the Mighty Mix Dog Food products contain artificial preservatives?

We do not add any artificial preservatives in the Mighty Mix process, and to the best of our knowledge neither do any of our ingredient suppliers. The Mighty Mix Dog Biscuits do contain a natural antioxidant preservative.

Why is the price I paid in store different from on the website?

The prices on the website are the recommended Franchisee prices, however, we cannot legally set their prices. Retail outlets also sometimes add their own mark-up to these prices. We do not have the details for each retail outlet’s prices as each store may be different. To be sure of the price it pays to check before ordering. Find your local Mighty Mix Franchisee to see prices in your area.

What should I be feeding a puppy?

We recommend the Mighty Mix Nourish Dog Biscuit for feeding puppies as it is our most concentrated formula. Another option is to feed a well-balanced raw and dry food diet by feeding Mighty Mix Frozen Concentrate combined with the Nourish Dog Biscuits or try Mighty Mix Dog Roll, combined with Mighty Mix Nourish Dog Biscuits.

Do Mighty Mix Dog Biscuits contain salt?

The Mighty Mix Dog Biscuit Range is specially formulated to meet the AAFCO nutritional standards. There is salt included in some of the ingredients, i.e. mussels and kelp, but it is within the AAFCO guidelines. The Frozen Concentrate does not have salt added but does contain salmon.

Why would the Mighty Mix Dog Biscuits be making my dog scour?

It is probably just a case of overfeeding due to the concentrated formula or a change of diet. Try cutting their food back a bit.

How should I store Mighty Mix?

We recommended keeping Mighty Mix Biscuits out of direct sunlight and in a cool, dry environment.
The Frozen Concentrate must be stored in the freezer.
The Mighty Mix Dog Roll must be stored in the freezer until such time that you wish to starting using it. Once thawed, the dog roll must be kept refrigerated where it will last for up to 14 days. 

What is the Mighty Mix Mussel Tonic made from and what is it for?

Mighty Mix Mussel Tonic is made purely from freeze dried green-lipped mussels and is designed to aid in joint mobility and increase the immune system.There are no fillers or carriers contained within this product.

Do you have a recommended formula for working out weight to food ratio?

There is a suggested feeding guide with each product and on the product packaging. Each dog and each situation, of course, is different. The dog will let you know if they are eating right by either leaving food in their bowl or by losing or gaining weight. If your dog has a problem with overeating then you should monitor their feeding more carefully. When feeding puppies - they should be allowed to self-feed, within reason. What that means is that puppies should have as much as they want in about ten minutes each feeding. If the puppy eats all you gave it in a couple of minutes give more food inside that ten-minute feed time. If the puppy leaves any after ten minutes, remove the food and give them a little less at the next feed time. If the puppy is a gulper, you may need to feed them more often but a lower quantity in each feed. Puppies can get into trouble if they gorge themselves. Don't free feed by leaving food down all the time.

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